Using Metrics to Make Informed Decisions
When it comes to SEO and digital marketing in general, strategy is everything. In some cases, it is worth determining if SEO is even a viable option for a specific organization. That is why we recommend using our SEO Audit as well as our Keyword Research service to determine the best course of action.
Search Engine Optimization is a complex topic involving hundreds of factors. Our SEO Audit service digs deep into a client's current situation. Through the use of automated tools as well as manual investigation, we will analyze the website, the backlink profile, the keyword landscape, and more. When the audit is complete, we provide a detailed report that covers all of our findings.
The audits generally cover (but are not limited to):
- Keyword Landscape & Strategy
- Keyword Usage in Page Content
- Meta Titles
- Meta Descriptions
- Other Meta Data
- Structured Data & Rich Cards
- Image Alt Tags
- Use of Headings
- Google Webmaster Tools
- Page Speed (desktop and mobile)
- Backlink Profile
- URL Structure
- Stop Words
- Duplicate Content
- Deprecated Code
- Social Media Engagement
- and more...
Our Keyword Research service is vital for any SEO campaign. It can also be helpful for certain PPC campaigns, like Google Adwords. The goal of keyword research is to find the best search terms to focus on for the SEO campaign's strategy. This is best highlighted by the following example:
In the case of Beanstalk, it turns out there are many more searches for the search term 'Web Design' than the term 'Web Development'. With that fact, it would seem obvious to target the phrase 'Web Design'. It is also the case that there is a lot more competition to rank for the term 'Web Design' than 'Web Development', so maybe 'Web Development' is the better phrase to target? This example shows how difficult it can be to choose the proper focus keywords.
Our keyword research service produces a proprietary spreadsheet that contains algorithms that help choose the focus keywords for you. Although some human decision making is still required, it helps to narrow down the field of keywords to those that represent the best opportunity.
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